People Don’t Know: growth hacking

Startit Admin

Tuesday 23 October 2018

People Don’t Know: growth hacking

One of the hottest terms in today’s startup world is growth hacking. Everyone wants to do it, but no one really knows how. But what exactly does it mean for your company?

 

As a startup, you probably know the feeling: you can’t wait to get your message out into the world, but there’s no money (yet) for a decent marketing campaign. So, what do you do? The answer is growth hacking, an effective way to promote your business without having to spend a fortune. But the tricky thing is: there’s no manual. Growth hacking is something you have to discover for yourself.

To put it simply, growth hacking is nothing more than a clever way to get the most out of your marketing efforts. Small businesses and startups can put themselves on the map and gain customers, without spending tons of money. The goal is to reach as many people as possible on a tight or non-existing budget. When they were just getting started, companies like Airbnb and Uber used it to get attention and eventually grew into the multinational enterprises that they are now.
 

The power of social media

One way to achieve growth hacking, is by looking for people who can help your business in your own personal network. Do you know someone who is great at photography or a brilliant graphic designer? That’s great! They enable you to do professional marketing with just a small budget – or no budget at all. And let’s not forget about using the power of social media. A viral social media post has the potential to gain visibility with millions of people. Do you know someone with a huge number of followers on Twitter or Instagram? Ask them to mention your company and the results could be mindblowing.