Startup stories: blogs, vlogs and podcasts created by our own community

Startit Admin

Friday 30 March 2018

Startup stories: blogs, vlogs and podcasts created by our own community

Blogposts, video’s, podcasts, … the Start it @KBC startups are putting themselves out there! Every month, we hand-pick some of the best content our entrepreneurs are sharing online. This month’s selection features the parent-friendly blog Maison Slash, investor platform WinWinner, cohousing experts Bao Living, accelerator network GAN and the communication wizards of Meet Roger.

Running a family and a successful business at once? Maison Slash has your back

Power to the parentpreneurs! The combination of being a full-time parent and an entrepreneur may seem like a lot to handle, but more and more parents are taking the jump. They have the full support of Maison Slash, the online platform for parent(preneur)s of kids between the age of 0 and 14. The driving forces behind this successful online magazine and blog, are Ingrid Renders and Anne Cornut, two ambitious parentpreneurs themselves.

Maison Slash, a member of the Start it @KBC community, is a lifestyle e-zine that wants to bring companies and parents closer together. It’s filled with interesting articles, blog posts, links, tools, tips and tricks, contests and events that prove life isn’t over once you have kids. On the contrary: the life of a parent can - and should - be just as exciting, inspiring and rock-‘n-roll as that of someone who’s not a mum or a dad. Even when you’re running a family and a successful business at the same time, there are plenty of ways to enjoy your free time, with or without your little ones.

One of the many great parent-tools that caught the attention of Maison Slash, is PlayDay. This digital platform lets parents manage the puzzle that is their child’s agenda. The concept is pretty simple: you fill in all the activities your kid has planned and you connect to other parents to get it done. Find out the full story here.

De Leeuwenkuil through the eyes of WinWinner

You’ve probably seen an episode of De Leeuwenkuil on VIER, right? The new tv show about entrepreneurs pitching in front of potential investors, is the Flemish version of the hugely successful BBC show Dragon’s Den. Startups get the chance to present their business idea to five successful - and wealthy - entrepreneurs that are looking for a golden investment opportunity. In return for the investment, they receive a stake of the company. The show has featured several Start it @KBC startups, like the healthy breakfast company I Just Love Breakfast, the vegetable saver Wonky and cocktail catering experts SIPSNSODA.

For Start it @KBC alumni WinWinner, De Leeuwenkuil is much more than just a tv show featuring entrepreneurs and investors. The two share a mission, since WinWinner is an online platform that brings starting entrepreneurs and investors together. The financial matchmaker has collected over € 7,5 million for more than 140 companies in two years’ time.

So, wouldn’t it be interesting to know what WinWinner thinks of De Leeuwenkuil? Every week, members of the WinWinner team review the latest episode of De Leeuwenkuil on their blog. You can read them all right here.

Is cohousing the future of living?

Many people still believe that cohousing is an idealistic form of living together in large groups, like some kind of sect. But it’s time to put those old-fashioned views aside, says Benjamin Eysermans of Bao Living, a startup that rethinks the way we build our homes. In fact, cohousing could be the answer to a lot of the challenges our society is facing.

Cohousing is a way of living, that encourages social interaction and investment in the greater good. Living in a cohousing community is all about being socially active and sharing your daily life with your neighbors. Residents cook and eat together, they play and work together, they organize child care, elder care and carpooling. It makes life easier, because everyone offers each other a helping hand and shares responsibilities. But cohousing also has economic advantages. Thinks of group-purchased renewable energy, car shares, and hyper-local food production. Cohousing neighborhoods in rural and suburban areas often have a farm or a garden.


Thanks to the growing need for affordable housing and the increasing interest in sustainable ways of living together, cohousing is making its way into mainstream urban planning.

Want to know more about cohousing and the mission of Bao Living? Read the full article here.

Why you should invest in the relationships with your investors

Finding investors is one thing, but holding on to them is another. Many startups forget to manage their investors, once the process of fundraising is over. But keeping your investors close to your business, could have more advantages than you expect.

Your investors are an important part of your professional network. They can introduce you to other investors, that might be interesting for your company when you’re in need of new funds. They can act as a key reference for you, towards other investors or even clients. Another thing investors have, is experience. They could give you valuable business advice when you need it and help you out when things might get rough.

By keeping your investors up to date about your company – your growth, your new developments, your struggles – you make sure they stay connected to what you’re doing. If you want them to help you whenever it’s needed, they have to be in on the status of your company. Don’t just reach out when you need a favour, give them a call on a regular basis.

Patrick Riley of GAN, the accelerator network that includes Start it @KBC, shares some practical tips and recommendations on how to optimize the relationships with your investors. Read the full article here.

Are you sure your internal communication is working?

Cédric Vercauteren is co-founder and Managing Director at the communication startup Meet Roger. He noticed that a lot of Internal Communication Managers don’t always get to see the results of their work. It makes you think: what’s the use of internal communication? Is it just a way to keep people informed, or is it a tool to create engagement, employer branding and the development of a company’s mission?

Vercauteren believes three key elements are crucial, to be successful with internal communication: awareness, methodology and the solution.

Every single one of your employers should be treated like a customer. The way they see your product, determines how much of an ambassador they will be. Talk to them, listen to their opinions and use that input for the better. Decide on most efficient channels to reach your employers and set up a communication strategy that is straight forward, clear and coherent.

Read the full article (in Dutch) to find out more about Meet Roger and how internal communication can make a difference, here.

Want to know what are startups were up to last month, check the blogpost here
Have you listened to our new podcast? Make sure to check it our here!